Climb the Vertical Learning Curve

Founders need to master a huge number of skills and topics all while scrambling to keep their business running.

Feel the Boot is here to walk with you along the difficult and rewarding path you have chosen.

Lance Cottrell 5/2/22 Lance Cottrell 5/2/22

74. What is a Cap Table? 🧐 Tracking VC Investments and stock option grants

Many new founders are confused about how cap tables, stock, and dilution work. Learn what you need to know to talk intelligently to your attorneys, investors, co-founders, and employees.

Lance Cottrell 10/29/21 Lance Cottrell 10/29/21

61. Understand founder equity dilution and how your decisions impact what you keep.

Learn about dilution and how your ownership shrinks as you bring in investment. The decisions you make, and the terms you negotiate, can drastically alter your payout at exit.

Lance Cottrell 12/30/19 Lance Cottrell 12/30/19

19. Raising Capital: Why you need more money than you think

When you are raising funds for your startup, one of the biggest questions is, “How much should I ask for?”

Lance Cottrell 9/9/19 Lance Cottrell 9/9/19

11. Understanding Control and Power in Your Startup

You want to keep control of your startup, but that does not mean you need to keep 51% ownership. Learn what really matters here.