In the world of startups, success stories often steal the spotlight. Yet, failure is a far more common companion on the entrepreneurial journey.

In this episode, I talked with John Li, co-founder of PickFu because of his focus on testing ideas and assumptions in startups.

Sales strategy is often a neglected aspect of many tech startups, especially those led by technical founders.

In this interview, Sabir Ibrahim, an attorney and entrepreneur, provides valuable insights on the implications of privacy and privacy policies for startups.

Mara Rada explains how to use branding and positioning to maximum effect in your startup.

In this interview, Caroline Arzoo, Director of Partnerships at OmniSync, and I discuss the different options for funding a startup, with a focus on non-dilutive funding.

Tim Fitzpatrick, founder of Rialto Marketing talks about marketing strategy, marketing fundamentals, and strategic thinking.

Profitability Master Ruth King, the award-winning author of 5 books including “the Courage to be Profitable” and “Profit or Wealth?”, talks about the lifecycle of startups and surviving a phase she calls “No Man’s Land.”

Patent Attorney Adam Philipp explains what you need to know about patents and intellectual property as a startup founder.

A follow-up interview with Che Voigt, chair of the North Bay Angels and co-founder and CEO of Altwork.

Johann Moonesinghe, founder of InKind, pioneer in crowd funding, active angel investor, and startup advisor through TechStars, talked about how the COVID crisis impacted restaurants, some survival strategies, and his experience as a gay minority founder.

Joy Hermsen, expert on entrepreneurship and leadership, talks about finding mentors, startup survival strategies, and how training for triathlons relates to entrepreneurship.

Michele Chaboudy, experienced senior executive, serial entrepreneur, consultant, angel investor, and vice-chair of the north bay angels shares tons of useful advice for any founder or CEO.

Lisa Tamayo, serial entrepreneur, angel investor, CEO/Co-founder of Scollar, talked about their pivot from product to platform, and shared her hard-won experience about the startup process.

Iris Fujiura, Chapter Lead of the Silicon Valley chapter of Golden Seeds, and an engineer/executive working on rockets and launch systems, provides great insight into angel investor priorities, and what makes for a successful funding pitch.

Che Voigt, co-founder and CEO of AltWork and chair of the North Bay Angels, talks about their innovative workstation and how the work from home trend is driving sales and their experiences with a China based supply chain during COVID.

Elizabeth Gore, co-founder and president of Alice (helloalice.com), shares numerous insights that will be of great help to any small business owner..