Climb the Vertical Learning Curve

Founders need to master a huge number of skills and topics all while scrambling to keep their business running.

Feel the Boot is here to walk with you along the difficult and rewarding path you have chosen.

Lance Cottrell 2/1/24 Lance Cottrell 2/1/24

101. Decoding Startup Sales Strategy 🧐 Michael Regnier Interview

Sales strategy is often a neglected aspect of many tech startups, especially those led by technical founders.

Lance Cottrell 12/6/23 Lance Cottrell 12/6/23

99. The 10x rule 🌟 Why better is not enough

Investors and advisors may have told you your solution needs to be ten times better, faster, or cheaper than the competition. But why is that?

Lance Cottrell 9/20/21 Lance Cottrell 9/20/21

60. Top Insights From 25 Years as a Founder, Angel, and Advisor

This is the best of the best of my learnings from 25 years as a founder, angel, and advisor. Don’t miss this one.

Lance Cottrell 7/30/21 Lance Cottrell 7/30/21

58. How I learned to master complex B2B sales meetings as an inexperienced startup founder

When I started as a founder, I struggled with sales meetings.

I want to share some of my key learnings with you so you can skip straight to mastery.

Lance Cottrell 11/6/20 Lance Cottrell 11/6/20

43. Sales Aren’t My Thing: How To Reframe Your Perspective and Close Multi-Million Dollar Deals

When I founded Anonymizer, I struggled with selling and marketing our solutions. I share how I overcame my science habits and prejudices to become effective at it.