Climb the Vertical Learning Curve

Founders need to master a huge number of skills and topics all while scrambling to keep their business running.

Feel the Boot is here to walk with you along the difficult and rewarding path you have chosen.

Lance Cottrell 6/28/24 Lance Cottrell 6/28/24

107. Startup Failure Analysis 🔎 Key Lessons from Abby Sugar

In the world of startups, success stories often steal the spotlight. Yet, failure is a far more common companion on the entrepreneurial journey.

Lance Cottrell 2/1/24 Lance Cottrell 2/1/24

101. Decoding Startup Sales Strategy 🧐 Michael Regnier Interview

Sales strategy is often a neglected aspect of many tech startups, especially those led by technical founders.

Lance Cottrell 8/2/23 Lance Cottrell 8/2/23

93. Startup Branding and Positioning 🔥 Mara Rada Interview

Mara Rada explains how to use branding and positioning to maximum effect in your startup.

Lance Cottrell 7/14/21 Lance Cottrell 7/14/21

57. Startup Lifecycles and Surviving No Man’s Land – Ruth King Interview

Profitability Master Ruth King, the award-winning author of 5 books including “the Courage to be Profitable” and “Profit or Wealth?”, talks about the lifecycle of startups and surviving a phase she calls “No Man’s Land.”

Lance Cottrell 9/4/20 Lance Cottrell 9/4/20

39. Michele Chaboudy - Feel the Boot Interview

Michele Chaboudy, experienced senior executive, serial entrepreneur, consultant, angel investor, and vice-chair of the north bay angels shares tons of useful advice for any founder or CEO.

Lance Cottrell 8/7/20 Lance Cottrell 8/7/20

37. Lisa Tamayo - Feel the Boot Interview

Lisa Tamayo, serial entrepreneur, angel investor, CEO/Co-founder of Scollar, talked about their pivot from product to platform, and shared her hard-won experience about the startup process.

Lance Cottrell 7/10/20 Lance Cottrell 7/10/20

34. Iris Fujiura - Feel the Boot interview

Iris Fujiura, Chapter Lead of the Silicon Valley chapter of Golden Seeds, and an engineer/executive working on rockets and launch systems, provides great insight into angel investor priorities, and what makes for a successful funding pitch.

Lance Cottrell 6/12/20 Lance Cottrell 6/12/20

32. Interview with Che Voigt, CEO & Co-Founder of Altwork

Che Voigt, co-founder and CEO of AltWork and chair of the North Bay Angels, talks about their innovative workstation and how the work from home trend is driving sales and their experiences with a China based supply chain during COVID.

Lance Cottrell 5/24/20 Lance Cottrell 5/24/20

30. Elizabeth Gore’s Feel the Boot Interview

Elizabeth Gore, co-founder and president of Alice (helloalice.com), shares numerous insights that will be of great help to any small business owner..