Recently, I talked to my friend Che Voigt, co-founder and CEO of AltWork and chair of the North Bay Angels.

We discussed their innovative workstation and how COVID is driving a work from home trend that is driving unprecedented growth in their sales. He also described their experiences of working with a supply chain based in China during this crisis. 

The launch of their first product immediately went viral, and Che theorized about how their choices impacted that.

Now, they are about to launch a new version of the workstation, so this interview is under embargo until the official announcement. We discussed how they are positioning the new product to achieve similar success.

One of the unknowns in any launch is the news environment at the time.

Launching during COVID would have been complicated enough, but we have had to push back the date of this episode because they delayed the launch in light of the current civil unrest.

At the last moment before the release of this episode, Altwork chose to do a soft launch of the new product out of respect to the protests and national discussions around BLM. A lesson that you can never control all the variables.